The subject is death, a personal consideration or approach, the meaning in your own culture, how we fear, celebrate or deal with it. This poster is meant to represent death in a way that could make the viewer smile. The idea was to take the one thing everyone has in common with one another and make it obvious. Everyone dies, it is just a way of life. There is no reason to fear the fact. The cartoon style characters and bright color scheme was to incorporate a light-hearted and playful feel. This poster was chosen to be 1 of 574 finalists from over 20,000 applicants and hung in the MUMEDI Museum in Mexico City, Mexico.